The real estate business on the west coast is known for its cut throat competition. With Southern California housing prices higher than ever, real estate seems like the go-to career for residents in the Orange County, San Diego, and LA areas. If you’re trying to grow your California real estate business, here are some tricks to help you stand out as an agent:

Network, network, network

Southern California is abuzz with networking events happening almost every day. Successful real estate agents seek out these events, whether are through the California Mortgage Association, the California Association of Realtors, or non-association events.  Make your presence known! If you want to climb the real estate ladder, you must build strong relationships with the best contractors, appraisers, lenders, and insurance providers in your area. That way you can trade off on referrals and know that your clients are in good hands.

Stay up to date on technology

Times are changing folks, which is why you should be in the loop when it comes to the latest technology. Not only should you have a smartphone with a tablet, you will need to research trends in the digital marketing space if you’re not familiar with modern strategies. Getting your name out there on the internet is crucial when it comes to finding home buyers.

Be clear and consistent

Speaking of technology, as a real estate agent in California, you should be on your phone or laptop about 80% of the time. Make sure to follow up with clients consistently and explain processes thoroughly for every interaction. Your clients are about to make a huge investment and they want to be clear on every detail, at all times. Never leave them in the dark and always check-in even if there is nothing to update them on.  Remember: “A Happy Client is a Referring Client.”

Look for leads constantly

The real estate business never rests so you should always consider the possibility of potential leads in every situation. You’ll also want to experiment with a variety of different marketing strategies whether it’s through social media or through more traditional ways, like mailers. Try A/B testing for different ads and campaigns, then make a note of what works and what doesn’t. Building out a strategy is much more effective than blindly throwing content out there.

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About Jcap Private Lending


JCAP Private Lending is a Direct Lender who closes and services Investor Funded Short-Term Real Estate Loans. Our experienced team has been providing quality mortgage services for over 30 years. JCAP Private Lending is an Asset Based Lender who steps in to quickly solve a short-term financial need secured by Real Estate. JCAP has an innovative approach to lending, focusing on speed, simplicity, and safety for borrowers and investors. JCAP’s operating philosophy is defined by the simple but impactful statement — “We Care & We Serve”.

Located in Newport Beach, CA, JCAP Private Lending primarily lends Hard Money & Private Loans secured by 1st & 2nd TD’s on residential property in Coastal California. For further information, please visit

For inquiries, please contact:

Robert Signature 032


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