4 Ways Real Estate Agents can Utilize Technology to Grow Their Business
Technology is changing the game when it comes to California real estate. The most successful real estate agents are those that are adapting to the times and incorporating new ways to attract clients. Here are the best ways you can incorporate new technology into your real estate business:
Virtual Reality Virtual reality is steadily climbing the technology ladder with a projected revenue increase to over $162 billion in 2020. So, this is the time to try it out. Using VR, you can show the best qualities of the houses you are selling by showcasing a 360 degree view. You don’t need large machinery to use VR. There are simple clip-on lenses for your smartphone that you can use to capture these 360 degree images and videos. Zillow has jumped on this technology with their new 3D Homes feature.
Live Video If you’re not on social media right now, you already have some serious catching up to do. Because of the new formulas that Facebook and Instagram have put in place, live video is the way to go when using social media. These outlets prefer their users to hop on video instead of post photos and text. So when you post a video, your audience is much more likely to see your content. People also like to feel a sense of personalization when it comes to social media so by posting a live video, they get to see the real YOU and not just your business.
Slack Instant messaging is back in action and Slack is taking it to an entirely new level. With this app, you can chat one-on-one with individuals or with a group of people, share multimedia files, and schedule meetings. You can also connect a variety of different apps to your Slack account to keep everyone up to date while increasing team productivity. Whether you’re using Slack with your brokerage firm or with your clients, it is a great app to keep communication strong and active.
Time tracking If you want to hit a specific sales goal, then you should be tracking your time and making sure you are working efficiently. Using time tracking apps will help give you an idea of where you are spending most of your efforts and where you are wasting time. Using the app Hours, you can even run reports for an allotted period of time in order for to modify your schedule accordingly.
As a real estate agent, you should be trying out different technologies in order to find what works best for you. Depending on where you are located and what kind of real estate you specialize in, your audience may require a specific type of app or media outlet. Do your research and keep experimenting!