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Real Estate Marketing is all About Image

In a recent blog post, we discussed the importance of using technology in your real estate marketing strategy. One of the best tools on the market for realtors today is called immoviewer.

Immoviewer is a 3D do-it-yourself tour software that allows real estate agents to give their clients digital tours of the entire home.

We had the chance to speak with Tom Springer from immoviewer at the CALIFORNIA REALTOR® EXPO in San Diego. As he says in the video below, real estate marketing is all about the IMAGE.

In order to market your real estate business successfully, you must focus on the visuals above everything else. No one wants to READ about a home… They want to see it for themselves.

With technology growing at lightning speed, a static photo just doesn’t cut it anymore. Home buyers want to see every nook and cranny of the house they are interested in. If you offer 360-degree views of every room in your listing, you can offer digital tours and open houses, attracting a wider audience from the comfort of their own couch.

Learn more about this easy-to-use product for your real estate marketing needs at

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