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Social Media Tips for California Real Estate Agents

As a California real estate agent, most of the time your marketing depends on your individual efforts. You don’t always have a marketing team to back you up and bring in clients, which is why automation is so important.

Social media is a goldmine for California real estate agents, especially with so much competition in the market. But, keeping up with your Instagram and Facebook all by yourself can be overwhelming. Opting in for a service like Boost by Homespotter can save you time and bring in a wealth of new home buyers in California.

Like our friends over at Boost by Homespotter said, automation is CRUCIAL for marketing your California real estate business. But, before you look into a social media service, make sure you have a presence on the two biggest social media platforms.


Facebook rules the social media world. With over 2 billion users around the globe, you can be sure that your home buyers from Malibu to all the way down in Rancho Santa Fe are able to connect with you. Be sure to not only post images of your Southern California listings, but also include helpful tips and tricks about buying a home in California. Make an effort to position yourself as a California real estate expert so that you build trust and reliability with your followers.


California real estate is a very visual market which is why Instagram is such a great tool for real estate agents in Los Angeles, Orange County, and San Diego. To really capture a home buyer’s attention, be sure to invest in quality photography equipment so that the picture sells itself. Also, include as much information about the California listing as possible in the description. Although Instagram is very much a graphic-based platform, don’t underestimate the power of a great caption.

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