When you work in the private lending market, it’s easy to get caught up in the numbers game. At JCAP, we have a different approach to business. Through generosity and giving, our private lending company is not only growing financially, it is also thriving spiritually and emotionally. Here are some reasons to consider the gift of giving in business:

Boost in company morale

There have been countless studies that prove charitable giving makes us happier. Not only does generosity increase feel-good emotions, it also gives us a greater sense of purpose and even better sleep habits. These positive effects transfer into your business and promote happier, healthier employees. At JCAP Private Lending, we go so far as to gift match every donation an employee makes to their favorite charity. That way, we encourage this kind of lifestyle in and out of the office.

Better reputation in business

History repeats itself. Time and time again, we have seen businesses go under because of their greedy ways. We’ve also seen businesses that turn their selfish image into a positive role model of sorts. An example of a company that turned around its reputation through the gift of giving is Walmart. Oftentimes referred to as a monopoly, Walmart has improved its public appearance by raising wages for its employees and pledging $100 million to advance economic mobility for retail workers.

JCAP founder Bob Eakin did not want to his company to portray the typical negative connotation that goes along with the word “hard money loan”. Therefore, he fused his love for charitable giving with his private lending business, convincing his investors and employees to help change the world around them. This has given JCAP the sterling reputation it has today.

Networking for more clients

Let’s face the facts: you can’t become a successful private lender in Orange County without connections. What better way to build those connections than volunteering? Through charities like Rescue a Generation and 7 Day Hero, JCAP has been able to build long-lasting relationships that turn into business deals almost overnight. By getting involved in the community, business owners are able to connect with likeminded people and spread the word about their profession. For private lenders in Southern California, this is a great way to keep your contact list full of borrowers and investors with similar morals.

So, whether you’re a hard money lender in San Diego or a real estate tycoon in Los Angeles, consider donating your time and money to charity. Not only will it make you happier, it could also result in positive press and reputation management for your company. Check out some of our ongoing charity work here!

For additional information, please visit www.jcap.net.


About Jcap Private Lending


JCAP Private Lending is a Direct Lender who closes and services Investor Funded Short-Term Real Estate Loans.  Our experienced team has been providing quality mortgage services for over 30 years. JCAP Private Lending is an Asset Based Lender who steps in to quickly solve a short-term financial need secured by Real Estate. JCAP has an innovative approach to lending, focusing on speed, simplicity, and safety for borrowers and investors. JCAP’s operating philosophy is defined by the simple but impactful statement — “We Care & We Serve”.

Located in Newport Beach, CA, JCAP Private Lending primarily lends Hard Money & Private Loans secured by 1st & 2nd TD’s on residential property in Coastal California. For further information,  please visit www.jcap.net.

For inquiries, please contact

Robert Signature 032

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